Hardee’s has teamed up with internet sensation The Rizzler to launch the new Rizzwich Meal, available now exclusively through the Hardee’s mobile app at participating locations.
The Rizzwich Meal includes a sandwich with a 100% USA Angus beef patty, American and Swiss cheeses, and cherrywood‑smoked bacon on buttery, toasted sourdough, plus crispy, golden fries and your choice of a Hand‑Scooped Ice Cream Shake.
With this campaign, Hardee’s adopts a social‑first strategy rooted in culture and humor. The Rizzler leads a multi‑channel push with social teasers, influencer partnerships, app‑only offers, and community engagement. This spot builds on a summer collaboration between Hardee’s and The Rizzler that lived on social.
The Rizzwich Meal is available only in the Hardee’s app at participating U.S. locations for a limited time. Price may vary.
