In celebration of the premiere of Happy Gilmore 2 on July 25, Subway is partnering with Netflix to introduce the new Happy Gilmore Meal at participating restaurants in the U.S. and Canada, starting July 10, 2025.
As part of the promotion, fans can upgrade any combo or Meal of the Day to a Happy Gilmore Meal for just $1 more and receive one of the limited-edition cups featuring iconic characters from the fan-favorite movie franchise, illustrated by renowned sports artist and director Mickey Duzyj, including:
- Happy Gilmore: the unpredictable golfer
- Shooter McGavin: the determined tour rival
- Hal L: ex-Silver Acres orderly
- Oscar: the new caddie in the sequel
Every Happy Gilmore Meal comes in limited-edition packaging with a QR code that takes fans to Subway’s Happy Place, a digital experience inspired by Happy’s dream world and created by Subway and Netflix. Fans can also visit SubwaysHappyPlace.com to watch film clips, enter for prizes and exclusive merch, play games, and more.
Subway MVP Rewards members unlock extra benefits in Subway’s Happy Place, such as bonus entries in the weekly sweepstakes for a shot at over $1 million in prizes, including:
- Custom golf cart
- Golf locker kit with branded gear
- Limited-edition golf apparel and leisurewear
- Weekly $3,000 prizes paid by “Big Ass Check”
- Grand prize trip for two to a golf resort
Alongside the weekly sweepstakes, fans can score instant win prizes like up to $500 in Subway Cash or $25 and $50 Topgolf Play codes.