Chipotle Releases New Chipotle Is My Life Bowl

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Chipotle announced today that it has partnered with 12-year-old Roy Murray, also known as the “Chipotle Is My Life” Kid, for the launch of the new Chipotle is My Life Bowl.

The Chipotle is My Life Bowl features a flavorful mix of chicken, double white rice, tomatillo-red salsa, black beans, roasted chili-corn salsa, cheese, and sour cream.

In addition to the bowl, Chipotle and Roy will also be launching a new limited edition collection of apparel that will be available as part of the Chipotle Goods Collection.

According to a press release, this is the exact same entrĂ©e that inspired Roy’s unforgettable reaction back in 2014 when he famously exclaimed, “OMG, I love Chipotle. Chipotle is My Life!” on camera.

Besides the apparel and the bowl, Roy Murray is also the latest recipient of the Chipotle Celebrity Card, which is only held by a small, elite group of brand super fans and grants access to free food.

The “Chipotle Is My Life” Bowl is available for digital orders only at participating locations via the Chipotle app and Chipotle.com for a limited time.

Have you tried the new digital menu item? Share your thoughts in the comments below.

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