Coca-Cola is giving fans a taste of the future with the release of a new limited-edition drink and AI-powered experience from Coca-Cola Creations.
The new Coca-Cola Y3000 Zero Sugar is futuristic flavor that was co-created with human and artificial intelligence by understanding how fans experience the world and envision the future through their senses, feelings, and thoughts.
Coca-Cola Y3000 Zero Sugar sports an optimistic visual identity that showcases liquid in a morphing, evolving state that is communicated through both form and color changes. It’s light-toned color palette features violet, magenta and cyan against a silver base for a futuristic look and feel. In addition, and representing the human connections of our future world, the brand’s famous Spencerian Script consists of a connected matrix with fluid dot clusters that merge.
Fans can scan a QR code on the Coca-Cola Y3000 can to access the Coca-Cola Creations Hub, where they can use the custom Y3000 AI Cam to get a glimpse of what the world could look like in the future.
Coca-Cola Y3000 Zero Sugar can be purchased in 20-oz bottles and 10 pack 7.5-oz mini cans for a suggested price of $2.39 and $6, respectively, although prices may vary depending on where you are.
But the futuristic fun doesn’t stop there. Coca-Cola is also releasing the Y3000 Capsule Collection in collaboration with genre-defying fashion brand AMBUSH. Inspired by the future, the limited-edition drop includes unique apparel and accessories that will be available this fall at AMBUSHDESIGN.com.
Coca-Cola Y3000 Zero Sugar is available for a limited time in select markets around the globe, including the U.S., Canada, China, Europe and Africa. Fans in the US and Canada can also reach for an original, full-sugar version of the new drink.