Coca-Cola Releases New Coca-Cola Y3000 Co-Created With Human And Artificial Intelligence (AI)


Coca-Cola is giving fans a taste of the future with the release of a new limited-edition drink and AI-powered experience from Coca-Cola Creations.

The new Coca-Cola Y3000 Zero Sugar is futuristic flavor that was co-created with human and artificial intelligence by understanding how fans experience the world and envision the future through their senses, feelings, and thoughts.

Coca-Cola Y3000 Zero Sugar sports an optimistic visual identity that showcases liquid in a morphing, evolving state that is communicated through both form and color changes. It’s light-toned color palette features violet, magenta and cyan against a silver base for a futuristic look and feel. In addition, and representing the human connections of our future world, the brand’s famous Spencerian Script consists of a connected matrix with fluid dot clusters that merge.

Fans can scan a QR code on the Coca-Cola Y3000 can to access the Coca-Cola Creations Hub, where they can use the custom Y3000 AI Cam to get a glimpse of what the world could look like in the future.

Coca-Cola Y3000 Zero Sugar can be purchased in 20-oz bottles and 10 pack 7.5-oz mini cans for a suggested price of $2.39 and $6, respectively, although prices may vary depending on where you are.

But the futuristic fun doesn’t stop there. Coca-Cola is also releasing the Y3000 Capsule Collection in collaboration with genre-defying fashion brand AMBUSH. Inspired by the future, the limited-edition drop includes unique apparel and accessories that will be available this fall at

Coca-Cola Y3000 Zero Sugar is available for a limited time in select markets around the globe, including the U.S., Canada, China, Europe and Africa. Fans in the US and Canada can also reach for an original, full-sugar version of the new drink.


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