Domino’s is teaming up with Netflix for the launch of its new mind ordering app ahead of the season four premiere of “Stranger Things.”
The mind ordering app offers a new immersive experience which places “test subjects” inside Hawkins National Lab in Hawkins, Indiana – transporting them to the center of “Stranger Things” in 1986. Fans can explore the lab, uncover Easter eggs, use telekinetic powers to control certain objects and place an Easy Order.
How does it work? The new mind ordering app uses facial recognition and eye-tracking tech to allow test subjects to use their “telekinetic powers” to order pizza by simply making various facial expressions and head movements.
To place an order using the mind ordering app, fans must have a Pizza Profile with an existing saved Easy Order. If you don’t have an Easy Order saved in your account, you can still explore Hawkins National Lab just for fun, without placing an order.
Domino’s new mind ordering app can be downloaded from the App Store or on Google Play.
Additionally, Domino’s is also rolling out a retro 1980s pizza box for both medium and large pizzas (excluding Handmade Pan pizzas) for a limited time at participating locations across the U.S., while supplies last.
Season four of “Stranger Things” is set to premiere on Netflix on May 27 (volume one) and July 1 (volume two).