Kellogg’s looks to make the ultimate nostalgic play by teaming up with The ICEE Company for the launch of its new ICEE Cereal at retailers nationwide starting this month.
Inspired by ICEE’s iconic Cherry and Blue Raspberry flavors, Kellogg’s ICEE Cereal consists of crunchy red and blue spherical cereal pieces made an innovative ingredient that cools your mouth as you eat, successfully mimicking the first sip of an ICEE drink.
ICEE Cereal represents the brand’s first new summertime cereal to offer this unique cooling feeling. Furthermore, and according to Kellogg’s, their new cereal will transform your milk into a slurp-worthy treat that has a sweet, cool sensation that will leave you wanting for more.
Kellogg’s ICEE Cereal can be found at retailers nationwide for a suggested price of $5.29 for an 8.3oz box and $6.49 for a 13.2oz box.