Oreo adds to its already expansive cookie lineup with the launch of The Most Oreo Oreo Cookies.
Arriving as the brand’s most playful cookie to date, the new Most Oreo Oreo Cookie features two chocolate-flavored basecakes packed with ‘Most Stuf’ levels of creme, and for the first time, the creme has real Oreo grind mixed in. It’s essentially (and quite literally) a cookie stuffed with itself.
With this release, Oreo is also unveiling the OreoVerse – an interactive, digital world where Oreo fans can play and explore – and is inviting none other than Martha Stewart herself to navigate the new virtual world.
The OreoVerse, the cookie brand’s metaverse experience, invites fans to play a variety of cookie-themed games and offers them the chance to win unexpected prizes, including a $50,000 grand prize. The games range from “Stack Stuf” where fans can build the Most Oreo Oreo cookie, to “Rocket Stuf” where fans can inflate the Most Oreo Oreo cookie and aim for the stars. You can find the OreoVerse in Meta Horizon Worlds or at oreoverse.oreo.com.
As a final and unexpected twist, the cookie brand will embark on this adventure with longtime fan and homemaking icon, Martha Stewart. Self admittedly a metaverse novice, Martha Stewart will explore a new horizon and navigate Oreo’s new virtual reality world with her good friend, Ryan McCallister. Next week on the brand’s social channels, the duo will stream an inside look at their OreoVerse experience, one that will surely be “stuffed” with witty banter and friendly competition.
Starting today, you can dunk into the OreoVerse in Meta Horizon Worlds using your Meta Quest 2 or Meta Quest Pro headsets, or via mobile phones or desktop computers by visiting oreoverse.oreo.com. On Monday, January 30, 2023, at 10:00 AM ET, Oreo invites cookie fans of all ages to tune in @Oreo on Facebook or @Oreo on Instagram to watch Martha Stewart’s OreoVerse excursion.
The new Most Oreo Oreo cookie is available for pre-sale now on oreo.com and will be hitting shelves for a limited time at retailers nationwide starting January 30, 2023.