Papa Johns is putting hemp on the menu with the launch of their new limited edition Hemp Sticks at participating locations in Russia and the UK.
Handmade using the brand’s fresh never frozen, six ingredient dough, the Russian Hemp Sticks feature Papa Johns’ special garlic sauce and a sprinkle of shelled hemp seeds, while the UK recipe swaps special garlic sauce for garlic butter sauce and also includes mozzarella cheese.
The introduction of the new product is being supported with an integrated marketing campaign, in association with nutritionists and media personalities, to drive consumer trial of hemp seeds by debunking common misunderstandings.
Underpinned by the brand’s new Woodstock-inspired creative, this latest campaign is meant to highlight that hemp is high in plant protein, vitamins and other important nutrients.
With the launch of Hemp Sticks, Papa Johns has become the first global quick-service restaurant chain to make this superfood available to everyone, offering fans a new way to enjoy their iconic breadsticks and at the same time help dispel common misconceptions surrounding this 100 percent legal seed.
Hemp Sticks can be found at participating locations in Russia and the UK for a limited time. Prices may vary.