Rubio’s Coastal Grill is turning 40 on Wednesday, January 25, 2023, and to celebrate, the brand is inviting fans to enjoy throwback pricing, 99-cent Original Fish Tacos, the new Baja Grilled Fish Taco, and ’80s-inspired prizes and gear.
When Rubio’s opened its first location in Mission Bay back in 1983, Fish Tacos were priced at 99-cents, and will be again in honor of Rubio’s 40th birthday on January 25, 2023. Proceeds from the sale of 99¢ Original Fish Tacos will go to WILDCOAST, which is an international non-profit environmental organization working to conserve some of the most important coastal and marine ecosystems and wildlife in the U.S. and Mexico.
To keep the celebration going, Rubio’s is also offering a remixed version of the Original Fish Taco with the debut of the new Baja Grilled Fish Taco.
The Baja Grilled Fish Taco features grilled mahi mahi topped with guacamole, salsa fresca, cabbage, cotija cheese, and a special Baja sauce, all served on a corn tortilla.
Additionally, on January 25, 2023, Rubio’s Rewards members will have the chance to participate in a contest, both in-store and online, in which they can win exclusive ’80s-inspired gear and free food. Fifty lucky winners will receive limited-edition Rubio’s bomber jackets, and other prizes. Rubio’s Rewards members earn entries for every visit between January 23 and January 29, 2023.