Shake Shack is celebrating Pride Month 2021 by serving up an all-new Pride Shake in a dedicated Pride Cup that features an updated Pride-themed burger icon whose color palette has the original rainbow, plus the important addition of black and brown to represent people of color, as well as light pink and light blue representing the Trans pride flag.
The new Pride Shake consists of a combination of strawberry and blackberry frozen custard and is topped with a mango and passion fruit blend, whipped cream and rainbow glitter.
Additionally, and in honor of Pride Month, the brand will donate 5% of its limited-time Pride Shake to The Trevor Project, which is the world’s largest suicide prevention and intervention organization for LGBTQ young people. According to a press release, “the minimum donation will be $50,000.”
The new Pride Shake will be available at participating Shacks nationwide (excluding airports, stadiums and ballparks) for a limited time from June 1 through June 30, 2021. Prices may vary.