Smashburger is celebrating its 17th anniversary with a reimagined brand refresh and the launch of a revamped menu featuring eight new items and four enhanced classics.
Let’s take a closer look at the new menu additions:
- All-American Smash: A Certified Angus Beef patty topped with American cheese, crisp red onions, pickles, mustard, and ketchup, all sandwiched in a butter-toasted bun.
- Bacon Stack Smash: A hearty Certified Angus Beef burger layered with crispy applewood smoked bacon, American cheese, fresh lettuce, juicy tomatoes, and creamy mayo, served on a butter-toasted bun.
- Chicken Smash Burger: A flavorful ground chicken patty marinated with a special garlic olive oil blend, accompanied by crisp lettuce, ripe tomatoes, and mayo, all nestled in a butter-toasted bun.
- Scorchin’ Hot Crispy Chicken Sandwich: Tender Nashville hot crispy chicken tenders paired with pickles and mayo, served on a warm butter-toasted bun.
- Spicy Jalapeño Smash: A Certified Angus Beef patty topped with grilled jalapeños, pepper jack cheese, aged cheddar cheese, crisp lettuce, and zesty chipotle ranch, all on a spicy chipotle butter-toasted bun.
- Scorchin’ Hot Fries: Golden crispy fries seasoned with Nashville Hot spice and served with a side of ranch dressing for dipping.
- Scorchin’ Hot Tots: Crunchy golden tots seasoned with Nashville Hot spice, accompanied by ranch dressing for dipping.
- Peanut Butter Cookie Shake: A creamy milkshake made with Häagen Dazs ice cream and blended with Nutter Butter cookie pieces for a delightful peanut butter flavor.
- Salted Caramel Shake: A rich and creamy salted caramel milkshake crafted with Häagen Dazs ice cream for a sweet treat.
The enhanced menu also features upgraded recipes that include even more delicious flavors and premium ingredients, taking beloved classics to new heights. The revamped menu items include:
- BBQ Bacon Smash: A Certified Angus Beef patty topped with aged cheddar, crispy applewood smoked bacon, tangy BBQ sauce, and a crunchy fried onion garnish, served on a butter-toasted bun.
- Truffle Mushroom Smash: A Certified Angus Beef burger accompanied by sautéed cremini mushrooms, melty aged Swiss cheese, and a rich house-made truffle mayo, all nestled in a butter-toasted bun.
- Chicken Tenders: Large, juicy chicken tenders that are bigger and tastier, served with your choice of dipping sauce.
- Crispy Brussels Sprouts: Lightly battered and fried brussels sprouts, seasoned to perfection with savory steak butter.
- Sweet Potato Waffle Fries: Crunchy sweet potato fries cut into a waffle shape.
In addition to the new menu, the brand is also revealing a fresh identity that brings in a lively and modern vibe. Smashburger’s refreshed brand identity, which has just begun rolling out across all locations, introduces redesigned logos, a new color scheme, contemporary typefaces, and a distinct voice that captures the brand’s bold character while enhancing the overall guest experience. To further improve the atmosphere in their restaurants, they are also offering milkshake lovers an elegant parfait glass and a chic mixer to create an even more enjoyable dining experience.
The revamped menu is available now at participating Smashburger locations nationwide.
