Taco Bell Brings Back ‘Steal a Base, Steal a Taco’ Promotion With Chance To Win Limited-Edition Topps TacoFractor Cards And Free Taco Bell For Life


Taco Bell and Topps are joining forces with the MLB to celebrate the 2023 World Series by bringing back their popular “Steal a Base, Steal a Taco” promotion and a chance to win limited-edition Topps TacoFractor cards and free Taco Bell for Life.

Taco Bell is encouraging viewers to keep their eyes on the players as they will once again be honoring the first player to steal a base in this year’s World Series starting October 27 and crown them as 2023’s Taco Hero, scoring free tacos for Taco Bell Rewards Members across the country.

This year, the biggest steal of the season comes with the once-in-a-lifetime opportunity to win Taco Bell for Life, awarded in the form of a $15,000 digital gift card, in a promotion sponsored by Topps.

Taco Bell and Topps have nothing but the future of fans in mind with the limited run of Topps TacoFractor cards, which have been hidden at random and already in circulation within Topps Chrome and Cosmic Chrome packs. Holders of a TacoFractor card that features the first MLB player who steals a base during this year’s World Series (or holders of a TacoFractor Wild Card if the first player who steals a base during the 2023 World Series is not featured on any TacoFractor card) could be awarded a $15,000 digital Taco Bell gift card.

Starting at 10 AM on Tuesday, October 10, 2023, 2,112 verified Taco Bell Rewards Members will receive first come, first serve access to a Tuesday Drop on the Taco Bell app that features a limited chance to score a Topps Chrome or Cosmic Chrome pack for free and a chance to find the Taco Hero card that will win you free Taco Bell for Life.

TacoFractor card holders with the player who matches this year’s new Taco Hero can claim the grand prize by opening a redemption claim through their Topps.com account and confirming its legitimacy by mailing it in for verification. For more information about the Taco Bell for Life promotion, visit toppstacofractor.com.

Leading up to the World Series Presented by Capital One, Taco Bell Rewards Members can submit their Taco Hero prediction until 11:59 p.m. PT on Thursday, October 26, 2023.

This year’s Taco Hero not only will be joining an acclaimed roster of players that includes 2022 Taco Hero Kyle Schwarber, but will once again be bringing Nacho Cheese Doritos Locos Tacos to Taco Bell Rewards Members nationwide. Taco Bell Reward Members who accurately predict the Taco Hero of the 2023 World Series will receive an upgraded reward of a Nacho Cheese Doritos Locos Taco and a medium drink bonus reward. Fans will have 10 days after the stolen base to claim these in-app offers.

The 2023 World Series starts on Friday, October 27 on FOX and will be available for viewers to stream via the FOX Sports app.


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