To celebrate its 60th birthday, Taco Bell is partnering with Los Angeles-based streetwear brand, Born X Raised, to launch exclusive team member gear and an all-new anniversary-inspired vegetarian meal that’s exclusively available for the brand’s biggest fans on the Taco Bell website and app.
The anniversary-inspired meal is called Born X Raised Combo, and it includes a Black Bean Crunchwrap Supreme, Bean Burrito, Spicy Potato Soft Taco, and Cinnamon Twists, served with a large unsweetened iced tea and two Diablo Sauces, all for a suggested price of $8.99.
As part of the partnership with the streetwear creator, Taco Bell team members will also receive an exclusive Born X Raised shirt to commemorate this milestone in the chain’s history.
Back in 1962, Glen Bell launched Taco Bell in Downey, California, where he introduced tacos in a burger dominated world and set the stage for what was to become the “Live Más” movement.
