Taco Bell and Tajín are joining forces with Peso Pluma to launch the new Tajín Taco, Tajín Cheesy Gordita Crunch, and Tajín Pineapple Strawberry Freeze at participating locations starting August 13, 2026.
The Tajín Taco features a crunchy taco shell seasoned with Tajín and filled with seasoned beef, lettuce, shredded cheese, Spicy Ranch sauce, mango salsa, and a packet of Tajín Clásico Seasoning, all for a suggested price of $2.99.
The Tajín Cheesy Gordita Crunch consists of a Tajín-seasoned crunchy taco shell filled with seasoned beef, lettuce, shredded cheddar cheese, Spicy Ranch sauce, and mango salsa, wrapped in warm, fluffy flatbread with a 3-cheese blend of mozzarella, pepperjack, and cheddar, for a suggested price of $5.99.
Described as a sweet, tangy, and bold frozen drink, the Tajín Pineapple Strawberry Freeze features a blend of tropical pineapple flavor, strawberry-flavored syrup, and Tajín, starting at $3.99 for a 16-ounce serving.
Additionally, Taco Bell is also offering a limited-edition Tajín bag charm set through Tuesday Drops in the Taco Bell app. The set includes a mini bottle of Tajín in a hand-beaded holder, a miniature Taco Bell bag for Hot Sauce Packets and Tajín seasoning packets, and a heart-shaped charm featuring Peso Pluma’s logo.
A total of 400 sets will be available to Taco Bell Rewards members via the Tuesday Drops page in the app on August 18, 2026, at 2:00 p.m. PT, while supplies last.
The Tajín-inspired menu arrives at participating Taco Bell locations nationwide for a limited time beginning Thursday, August 13, 2026.
