Taco Bell is honoring National Taco Day this year with a month-long celebration every Tuesday in October, including one of its biggest Tuesday Drops ever: $1 tacos for 10 hours straight on October 1, 2024.
Additionally, Rewards Members can look forward to exclusive in-app Tuesday Drops each week, such as a chance to get a free taco reward on Taco Tuesdays for a year, a VIP visit to the chain’s Test Kitchen to taste its newest menu innovations, and limited-edition merch.
Here’s a closer look at the exclusive offers available for Rewards Members on the Taco Bell app throughout the month of October:
- $1 Tacos for 10 Hours on National Taco Day, October 1: As mentioned above, Taco Bell is rolling out one of its most significant Tuesday Drops yet with $1 tacos available every hour for 10 hours straight. That means up to 100,000 tacos are up for grabs. On the newly designated Taco Tuesday, October 1, Rewards Members can get a fresh, iconic Taco Bell taco for just $1 every hour from 10 AM to 7 PM. Taco fans can indulge in up to 10 tacos throughout the day for only $10 by participating in each drop. From beloved classics to exciting new options, crunchy to soft, and spicy to cheesy, here’s what you can look forward to:
- 10AM: Crunchy Taco (10,000 tacos available for redemption)
- 11AM: Double Stacked Taco (10,000 tacos available for redemption)
- 12PM: Chalupa Supreme (10,000 tacos available for redemption)
- 1PM: Nacho Cheese Doritos Locos Tacos (10,000 tacos available for redemption)
- 2PM: Cantina Chicken Crispy Taco (10,000 tacos available for redemption)
- 3PM: Cantina Chicken Soft Taco (10,000 tacos available for redemption)
- 4PM: Soft Taco Supreme (10,000 tacos available for redemption)
- 5PM: Cheesy Gordita Crunch (10,000 tacos available for redemption)
- 6PM: Crunchy Taco Supreme (10,000 tacos available for redemption)
- 7PM: Soft Taco (10,000 tacos available for redemption)
- Exclusive Access to Taco Bell’s Test Kitchen (Available on October 8 at 2 PM PST): Taco Bell is inviting five fortunate Rewards Members (along with their plus ones) to its sunny Southern California headquarters for an exclusive behind-the-scenes experience showcasing the brand’s most exciting innovations. This is where fan favorites like the Doritos Locos Tacos, Volcano Taco, and BIG Cheez-It Crunchwrap Supreme transition from mere ideas to menu staples available across the country. The VIP visit will feature a guided tour, a stop at the on-site Taco Bell restaurant, and a private tasting at the secretive Taco Bell Test Kitchen. Attendees will have the chance to interact with Taco Bell’s culinary experts and be among the first to sample upcoming menu items that have yet to be released. Participants in this unique experience will also receive a $1,200 voucher to help cover travel and accommodation expenses.
- Taco Tuesday Liberation Anniversary! Free Tacos Every Tuesday for a Year (Dropping on October 15 at 2 PM PST): Enabling businesses of all sizes to use freely the phrase Taco Tuesday without fear of legal repercussions is a logical step. That’s why Taco Bell took action in 2023 to revoke the trademark registrations, and on October 24, the phrase was officially freed for everyone to use. To celebrate this momentous occasion, Taco Bell is offering 500 Rewards Members a special taco deal: a free Soft or Crunchy Taco reward in their app every Taco Tuesday for an entire year.
- Choose Your $1 Favorite (Launching on October 22 at 2 PM PST): Over the years, Taco Bell has created beloved menu items that have earned a special place in our hearts, and now you can enjoy these crave-worthy classics for only $1. From the iconic Cheesy Gordita Crunch to the revolutionary Nacho Fries and the popular Beefy Five-Layer Burrito, 50,000 Rewards Members will have the chance to select one of eight fan-favorite items for just $1. The options available include the Cheesy Gordita Crunch, Cantina Chicken Soft Taco, Cheese Quesadilla, Burrito Supreme, Beefy Five-Layer Burrito, Regular Nacho Fries, DLT Supreme, and Chalupa.
- Exclusive Merchandise (Dropping on October 29 at 2 PM PST): To wrap up the month-long celebration of the newly established National Taco Day, Taco Bell is offering 500 exclusive bundles featuring hoodies and cups adorned with unique designs that reflect the brand’s style over the years, available only to Rewards Members. This merchandise drop will showcase five distinct sets, each featuring designs that are uniquely representative of Taco Bell.