The Habit Unveils New Rainbow Shake


The Habit Burger Grill will be celebrating Pride Month this year with the introduction of the new Rainbow Shake starting May 31, 2023.

The colorful Rainbow Shake features creamy vanilla ice cream blended with rainbow cereal, then topped with passion fruit puree, blue raspberry syrup, and strawberry puree and finished with whipped cream and a sprinkle of even more crunchy rainbow cereal.

In addition, and in honor of Pride Month, The Habit will donate $1 of every Rainbow Shake sold (up to $50,000 total) to the It Gets Better Project – a 501 (c) 3 nonprofit organization that seeks to uplift, empower and connect LGBTQ+ youth around the world.

Back in 2021, The Habit Burger Grill’s Facilities Manager Jorge Guevara came up with the idea to create a signature shake for Pride Month in an effort to raise awareness for members of the LGBTQ+ community. Although Guevara is a facilities manager and not on the chain’s food and beverage team, he drew the signature pride shake on a piece of paper and not long after that, found himself in the test kitchen whipping up the new shake alongside the brand’s chefs. He named it The Rainbow Shake and this June, the new seasonal treat will debut with Jorge serving as the official spokesperson.

The Habit’s Pride Month-inspired treat can be found at participating locations for a limited time from May 31 through the end of June 2023, or while supplies last.


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