After a successful test at select locations back in May, Chipotle announced today that it will begin offering its new Garlic Guajillo Steak at participating locations nationwide across the US and Canada, and virtually in the metaverse, starting on September 14, 2022.
Chipotle’s Garlic Guajillo Steak consists of tender cuts of steak seasoned with the bold flavors of garlic and guajillo peppers.
The chain’s new Responsibly Raised protein option will be available alongside all permanent menu items for in-store, online, mobile and delivery orders in the United States and Canada for a limited time.
To celebrate the nationwide rollout of the new protein, Chipotle will be offering free delivery on all Garlic Guajillo Steak orders placed through the Chipotle app, Chipotle.com, and Chipotle.ca from September 17 through September 25, 2022.
Additionally, Chipotle is also inviting fans to its virtual restaurant on Roblox, where Head Chef Nevielle Panthaky will teach them the authentic cooking techniques and unique framework of ingredients required to make the brand’s new Garlic Guajillo Steak. Users who successfully cook and taste Garlic Guajillo Steak in the metaverse will get a chance to try the new protein in real life as well.
So stay tuned, because on September 13 and September 14, the Mexican fast-food chain will drop 25,000 free entrée codes at 7:00 AM PT and 3:00 PM PT for a total of 100,000 codes. The free entrée codes will be available to Chipotle Rewards members only through the Chipotle app, Chipotle.com and Chipotle.ca.
Fans who complete the experience on the metaverse can earn virtual Burrito Bucks and unlock new virtual items inspired by the new protein, including the brand’s iconic Chef Coat, the Nom Nom Aura, and a Gwaa-hee-oh Tee.
