Denny’s has tapped 24 popular TikTok creators for the launch of its new Social Stars Influenced Menu, which will be available at participating locations nationwide from February 24 through June 21, 2022.
To create the new menu items, Denny’s paired the influencers based on their interests, personalities and expertise in a variety of areas, including food and culinary, music, gaming, and more.
The first six influencers worked closely with the brand’s culinary team during the meal-development process, which culminated with the influencers putting their own personal spin on the menu by also naming the new meals.
The first Social Stars Influenced Menu arrives at restaurants nationwide today and includes the following three LTO meals:
- The Get That Cookie Dough Pancakes, by Jenny Solares (@es_jenny_solares) and The EnkyBoys (@EnkyBoys), remixes the nostalgic comfort of eating cookie dough and chocolate with a twist – this indulgent flavor duo is the centerpiece of Denny’s iconic, fluffy buttermilk pancakes and is topped with cream cheese icing. This meal also includes eggs prepared your way, hash browns, and a choice of bacon or sausage.
- The all new Jala-Bac Burger, by Jonathan Chavez (@PaqJonathan69) and Elise Osafo (@ElTheEgg), features a 100 percent hand-pressed beef burger patty with aged white cheddar cheese, bacon, mayo, lettuce, tomato and pickles, all sandwiched between a toasted brioche bun that’s topped with a blistered jalapeno and served with wavy cut fries.
- The Clearly Very Fruity Pancakes, by Elliott Norris (@CallMeBelly) and Matt Taylor (@Mattheperson), feature the chain’s fluffy buttermilk blueberry pancakes drizzled with clear blueberry-flavored sauce and topped with fresh strawberries and sweet bananas. This meal also includes eggs prepared your way, hash browns, and your choice of bacon or sausage.
The Social Stars Influenced Menu is the first drop of the brand’s new Open for Anything campaign, which represents everything that’s been core to the Denny’s vibe for almost 70 years: that Denny’s always has its doors open to guests of from all different backgrounds to be who they want, with the people they want, over the food they want, whenever they want.
You can order the new limited time only (LTO) meals in-restaurant, online at dennys.com or through the chain’s new iOS and Android app. Prices may vary by location.