Frosted Grape Pop-Tarts Return


Pop-Tarts offers a blast from the Y2K past with the return of Frosted Grape Pop-Tarts.

Frosted Grape Pop-Tarts feature the classic toaster pastry stuffed with grape jelly flavored filling and topped with white icing and purple crunch-lets.

The returning fan favorites will be available at Walmart stores nationwide starting this month, and will begin rolling out at retailers nationwide beginning in May 2022. Frosted Grape Pop-Tarts will come in an 8-count box for a suggested price of $3.19 each.

In celebration of the highly anticipated comeback, Pop-Tarts is encouraging fans everywhere to share their 90s-inspired, frosted grape looks for a chance to win a year’s supply of Pop-Tarts and a Y2Grape Time Capsule. Your Frosted Grape look could include a head full of purple locks, purple highlights, purple extensions, a purple wig, etc.

The first 50 fans who share their Frosted Grape look on Instagram using the hashtag #Y2GrapeEntry will score a full year’s supply of Frosted Grape Pop-Tarts and a Y2Grape Time Capsule packed with the best of the Y2K-era.

Y2Grape Time Capsules will include nostalgic goodies such as a gift card to purchase the perfect purple jelly sandals, throwback butterfly hair clips, metallic jelly pens, juicy grape lip gloss, a purple purse, a purple hat, and more.


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