Panera Launches Unlimited Sip Club, An Unlimited Self-Serve Beverage Subscription


Panera announced today the launch of its first-ever unlimited beverage subscription for all self-serve beverages, the Unlimited Sip Club.

Priced at $10.99 per month, the Unlimited Sip Club expands the brand’s unlimited coffee subscription service by incorporating their entire selection of self-serve beverages, including hot and iced coffee, hot and iced teas, Pepsi-Cola fountain beverages, Agave Lemonade, and the newly launched Charged Lemonades, of course.

As a bonus, fans who sign up between today and May 6 for the Unlimited Sip Club will receive a free subscription until July 4, 2022.

Members of MyPanera can register for the unlimited self-serve beverage subscription through the brand’s website, mobile app and kiosk. The Unlimited Sip Club includes 26 beverages in total, including:

  • Drip Hot Coffee (100 percent Colombian Light Roast & Dark Roast, Decaf, Hazelnut)
  • Iced Coffee (100 percent Colombian Dark Roast)
  • Hot Tea (The Republic of Tea premium teas and herbs, including: British Breakfast, Earl Greyer, Mango Ceylon, Ginger Peach, Honey Ginseng Green, and Orange Ginger Mint Herb)
  • Iced Tea and Lemonade (Black Iced Tea, Sweet Tea, Passion Papaya Green Tea, Agave Lemonade)
  • Fountain Soda (Pepsi, Diet Pepsi, Mountain Dew, Sierra Mist, bubly Lime, Brisk Raspberry Tea, Dr Pepper, and Canada Dry Ginger Ale)
  • Charged Lemonades (Fuji Apple Cranberry, Mango Citrus Yuzu, and Strawberry Lemon Mint)

Self-serve beverages are available at participating Panera bakery-cafes nationwide, online at, and via the Panera app. As mentioned above, the new Unlimited Sip Club subscription service carries a suggested price of $10.99 per month plus tax and includes one self-serve beverage every two hours during regular bakery-cafe hours, including free refills at participating U.S. Panera Bread locations.


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.