In-N-Out ramps up its marketing efforts by introducing a new bracelet made by Alex and Ani, a jewelry company known for its Liberty Copper Collection whose pieces were made with copper from the Statue of Liberty.

The limited edition Charm Bangle by Alex and Ani is available at In-N-Out’s online store for just $38. But it is a limited time product, and it will only be available while supplies last.

Alex and Ani’s new bracelet features the In-N-Out arrow as a “symbol of genuineness and dependability in an ever-changing world.”

According to the company the Charm Bangle is “a friendly reminder of the importance of commitment, service and putting others first.”

Made by Alex and Ani and crafted in a shiny silver finish, the In-N-Out Charm Bangle expands from 2 inches to 3 inches and a half. The charm dimension is 24.38mm x 16.51mm. And there’s also a limit of five bracelets per order.

I think it’s cool. Maybe I’ll give one to my grandma. She really likes In-N-Out.

Do you like it? Let us know in the comments below.


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