McDonald’s is giving its most loyal fans a front-row seat in a new experience, headlined by popular menu items that have made iconic appearances throughout film, television and songs, with the introduction of the new As Featured In Meal, featuring new Loki branded Sweet ‘N Sour Sauce, starting August 14, 2023.
Touted as the brand’s biggest global meal to date, the new As Featured In Meal will be available in more than 100 countries across the world for a limited time and will include a choice of 10-piece Chicken McNuggets, Quarter Pounder with Cheese or Big Mac Sandwich, plus an order of Medium World Famous Fries, a medium soft drink, and the newly branded Sweet ‘N Sour Sauce – inspired by McDonald’s next “as featured in” moment with Marvel Studios’ “Loki” Season 2, which is slated to start streaming Disney+ on October 6, 2023.
As part of the global promotion, McDonald’s is also partnering with London-based skate and streetwear brand PALACE to create the new PALACE McDONALD’S merch line. Starting on Monday, August 14, 2023, fans who buy the As Featured In Meal can scan a special code on the packaging to purchase merch from the collaboration. And on Friday, August 18, PALACE will be taking over the chain’s very first US restaurant location at Downey, CA (10207 Lakewood Blvd, CA), with a pop-up fashion experience where fans can buy pieces from the collab.
With the fast-food restaurant chain having a special role in Marvel Studios’ upcoming “Loki” Season 2, McDonald’s is giving fans a preview of what to expect via a themed AR experience on Snapchat. Fans who scan the newly branded Sweet N’ Sour Sauce lid on Snapchat will unlock exclusive content developed by Marvel Studios, with new content available every week throughout the promotion.
To further immerse fans in the multiverse of Marvel Studios’ “Loki” Season 2, the chain is transporting a Brooklyn McDonald’s (6620 Bay Parkway, Brooklyn, NY) back to 1982 with nostalgic McDonald’s memorabilia from the era – taking fans back in time to a setting inspired by the upcoming Disney+ series. The experience will launch on this timeline on August 30, 2023, for three days only.
You can grab the As Featured In Meal on the McDonald’s App, in-restaurant, and at the drive-thru at participating locations around the globe for a limited time while supplies last starting August 14, 2023.
