Shake Shack aims to boost customer loyalty with the launch of a new digital strategy and a $1 soda deal at participating locations nationwide this summer.
Available starting today, May 28, 2025, the soda offer, dubbed “Shack Hack,” allows app users to score their choice of a small or large soda for just $1, with no additional purchase or promo code required.
Up next, on June 5, Shake Shack rolls out “Challenges,” its first loyalty feature. This gamified program invites guests to complete fun tasks and earn rewards—answering a frequent request from fans. It’s the first step toward a more comprehensive loyalty platform in the future.
Available through the Shack App and on shakeshack.com, here’s a closer look at the brand’s new Challenges:
- Challenge 1: Buy any burger twice in 30 days and get $10 off your next order.
- Challenge 2: Try any BBQ sandwich on two different visits before August 6 and score $5 off next time—part of Shake Shack’s Summer BBQ menu launch.
