Wendy’s discontinues their popular Natural-Cut Fries and replaces them with a new Hot & Crispy Fry edition that tastes better and stays hotter and crispier for longer.
The new Hot and Crispy French fries are made with the same potatoes, but they’re now lightly battered with a “whisper” of coating using a signature proprietary battering process that allows them to stay crispy on the outside and hot and soft on the inside for 20 to 30 minutes.
Wendy’s says that a national taste test revealed that customers preferred the brand’s new Hot & Crispy Fry two-to-one over McDonald’s fries.
Wendy’s Hot and Crispy Fries will be rolled out nationwide at participating locations in the US and in Canada by mid-September and will then expand globally, according to a press release.
The last time that Wendy’s updated its #1 selling product (French fries) was 11 years ago when they added sea salt and used a natural “skin-on” cut.
According to Wendy’s, due to an increase in drive-thru and delivery orders since the start of the Covid-19 pandemic, cold and soggy fries have become an issue for customers. Hot & Crispy Fries are the solution.