Chipotle Tests New Smoked Brisket


Chipotle just announced that it’s testing Smoked Brisket at 64 select restaurants throughout Cincinnati and part of Sacramento, CA.

Chipotle’s new protein option consists of Smoked Brisket seasoned with a special spice blend, seared on the grill, and finished with a new sauce that’s made with Mexican peppers.

According to a press release, before adding new items to its national menu, Chipotle leverages its “stage-gate process to listen, test, and learn from customer feedback, and iterate to decide on a launch strategy.”

In 2019 and 2020, and after successfully completing the stage-gate process, three menu items, including Carne Asada, Supergreens Salad Mix, and Queso Blanco rolled out on a national level. And earlier this summer, the chain tested Cilantro-Lime Cauliflower Rice at select test locations in Denver and throughout Wisconsin, in addition to a digital-only quesadilla in Cleveland and Indianapolis.

The chain’s new Smoked Brisket will be available in-restaurant, online, and through Chipotle’s mobile app for contactless delivery orders at participating test locations for a limited time.

Have you tried Smoked Brisket at Chipotle? Let us know what you think down in the comments below.


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