Chipotle just announced that it’s testing Smoked Brisket at 64 select restaurants throughout Cincinnati and part of Sacramento, CA.
Chipotle’s new protein option consists of Smoked Brisket seasoned with a special spice blend, seared on the grill, and finished with a new sauce that’s made with Mexican peppers.
According to a press release, before adding new items to its national menu, Chipotle leverages its “stage-gate process to listen, test, and learn from customer feedback, and iterate to decide on a launch strategy.”
In 2019 and 2020, and after successfully completing the stage-gate process, three menu items, including Carne Asada, Supergreens Salad Mix, and Queso Blanco rolled out on a national level. And earlier this summer, the chain tested Cilantro-Lime Cauliflower Rice at select test locations in Denver and throughout Wisconsin, in addition to a digital-only quesadilla in Cleveland and Indianapolis.
The chain’s new Smoked Brisket will be available in-restaurant, online, and through Chipotle’s mobile app for contactless delivery orders at participating test locations for a limited time.
Have you tried Smoked Brisket at Chipotle? Let us know what you think down in the comments below.