In anticipation of the upcoming release of the much-anticipated feature film Teenage Mutant Ninja Turtles: Mutant Mayhem, Pizza Hut is teaming up with Paramount Pictures, Nickelodeon Movies, and Point Grey Production to test “Underground Deliveries” for a limited time in New York City.
As part of the test, select pizza fans in Manhattan experienced underground deliveries by texting the Turtle Emoji to a dedicated hotline number, which automatically placed an order for Pizza Hut. After ordering, Pizza Hut immediately proceeded to prepare and deliver the pizza within minutes to the marked “Pizza Drop Zone” within the subway station.
Since the fictional home of the Teenage Mutant Ninja Turtles is an abandoned subway station, it’s no surprise the chain’s underground delivery test is being conducted at a local New York City subway station.
Pizza Hut’s partnership with the new Teenage Mutant Ninja Turtles feature film also includes a TMNT-inspired mobile AR game, specialty mutant mayhem themed pizza boxes, in-movie cameos, and more.
- TMNT: Pizza Power Mobile AR Game: Beginning June 21, you can deliver to the Teenage Mutant Ninja Turtles for a chance to win free pizza and other prizes in the chain’s new mobile AR game, Teenage Mutant Ninja Turtles: Pizza Power. Taking advantage of AR technology, the game brings the Teenage Mutant Ninja Turtles to life in the real world for the first time in the franchise’s history. As a delivery driver in the game, you’ll need to find all four Ninja Turtles hiding under virtual manholes throughout the city, face off against the mutants, and ultimately deliver the piping hot pizza. Collect tips from the Ninja Turtles for a chance to win tickets to the movie or free pizza for an entire year. You can start playing now on your phone at tmnt.pizzahut.com – no app download is necessary.
- Specialty Mutant Mayhem Themed Pizza Boxes: Pizza Hut is also introducing new, limited-edition TMNT-themed pizza boxes available for Big New Yorker orders as well as large and medium pizzas. The specialty packaging is available at participating Pizza Hut locations across the country starting at the end of June, while supplies last. The movie-themed pizza boxes feature artwork of various Ninja Turtle character illustrations and a QR code that will lead fans to play the new TMNT: Pizza Power AR game.
- Co-Branded Pizza Hut x TMNT Spot: The Ninja Turtles will also be appearing in new TV ads for the pizza chain. Hungry for some pizza, Mikey orders a Big New Yorker for delivery to the Turtle Lair, taking an unsuspecting delivery driver completely by surprise. The spot features animations and voices from the film and will start airing on June 26.
- In-Movie Integration: The Turtle’s favorite pizza will also be making a cameo in several scenes of the upcoming feature film on August 2, 2023.